WILL O'CONNELL
DIRECTOR

Will was born and raised in Saint John, New Brunswick. He has spent the better part of 10 years working in Toronto across Marketing and Sales roles in the grocery industry. He has worked on national ad campaigns, launched new brands and products, and managed accounts with Canada’s largest food retailers. Will feels lucky to have been able to come back to New Brunswick during the pandemic and is now working remotely from Long Reach on the beautiful Kingston Peninsula.

Outside of work and volunteering, you can find Will on the Wolastoq/Saint John River, on the golf course, or sipping a beer in the yard. His most peaceful moments are when he is in nature and is thrilled by the prospect of giving back to his community through working with the Nature Trust team.